Copy RIGHT - three tips to make your copy stand out from the crowd

So what are the key things you should consider when drafting that killer piece of copy to make your audience want to buy buy buy?

1. Give good headlines

All good Copywriters know that a knock-your-socks-off headline is a must if you want customers to keep reading…

A good headline should be clear, succinct and, most importantly, interesting!

In the modern digital world, we are bombarded with content and therefore more selective with what we take the time to read. A well thought-out headline can make that decision much easier for customers, and encourage them to keep on reading (and hopefully buying!)

Whilst a banging headline might draw your audience in, it can't compensate for the body text being weak (nobody likes a weak body, amirite?) so read on to learn how you can keep your audience hooked...

2. Find your angle

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage

Of course when you’re writing copy, the endgame is to sell a product to people, but customers are far too sophisticated these days for ‘in-your-face’ advertising like this:

(Although perhaps this particular ad might make people sit up and pay attention!)

When writing copy for a product, think what makes it interesting - what is the unique story to tell here? Customers aren't just buying into a product, they're buying into a lifestyle - who will they be if they own that handbag, that car, that pan scourer? (look, no-one promised copywriting would be all about the glamour...)

Use your words to create a world for your customers - a world that they can be part of simply by buying this one amazing product! Create a world where they're more successful, a world where they're more attractive, a world where they can see their own successful, attractive face in the bottom of their sparkling clean pans.

3. Research, research, research!

Want a truly original take on a product? Then get your head in the books and get researching! If I've not said it enough yet, your advert needs to be *interesting* to your customer, and learning about a product's history, origin or creator might give you the perfect story to make your customers feel more connected to the product.

For example...Did you know that the original ChapStick recipe was sold for a paltry five dollars, or that WD-40 got its name from the number of attempts to perfect the formula, or that people once used cocaine drops when they had a toothache? (OK, you did know that one…)

The point is, channeling your inner geek and researching what’s interesting or unusual about the product can really elevate your copy. Knowledge is power, people!